Sunday, 6 September 2009
New Autumn Review of jewellery on Jewels and Finery
As the summer fades and autumn approaches, Jewels and Finery have been very busy with organizing our website for the party and Christmas season.
Having read another blog by a competitor (who also sells vintage jewellery), we are also looking back over the last year and some of the vintage jewellery trends that we have seen.
Sparkling Victorian scatter pin
Last September Jewels and Finery had been online for about 4 months. Through out last year we expanded to sell vintage buttons and craft books. Lastly earlier this year we started our line in vintage patterns.
Every month we have been delighted to say that our visitors to our site and sales have increase. Antique and vintage jewellery, beads and buttons are selling well. With a slower selling trend on vintage books and patterns as expected.
Even in the quieter recession hit months of May, June and July of this year our sales grew. This August far from being a quiet month has been brilliant and we are looking foreward to September and onwards.
Vintage jewellery trends have seen a surge in vintage brooches and clip earrings.
Especially the filigree and brightly coloured glass brooches from the twenties and thirties. Scottish themed jewellery has also seen a revival, along with mock jade or real jade jewellery from the seventies. Sparkling vintage diamante brooches, necklaces and earrings have always been a favourite; and we have now sold out of vintage St Christopher pendants, that have been popular over the spring and summer. The vintage shoe clips and new shoe clips have also been very popular. Now we have only a few Gothic shoe/boot clips left. Vintage cameo jewellery of brooches, earrings and necklaces continue to retain their popularity.
Vintage cameo choker necklace
This autumn there seems to be a trend towards vintage dress clips and scarf clips. Also multi strand and long beaded necklaces.
Making jewellery and embellishment has meant a growth in the vintage beads, charms and findings that we sell. Vintage buttons now closely follow with more people turning to making their own clothes or re-fashioning vintage clothes. In fact we find it difficult to keep a high stock on Jewels and Finery as many of our packs sell out very quickly.
Vintage and second hand craft books had two areas of growing interest - soft furnishings and toy making. The recession has meant more people have not moved but redecorated their homes. Choosing to make many of the soft furnishings, because with the closure of many shops and stores, it has made it difficult to find furnishings suitable. Plus it is often cheaper and certainly more rewarding to make your own.
In vintage pattern section, jumpers, skirts, jackets and cardigans in Fair isle and Shetland styles are set to be big this autumn. Australia must also be having a cold spell as we have noticed thick jumper and jacket patterns are being most requested from there.
This autumn we are excited to be mentioned in an article on upcycling vintage jewellery and beads in a bead magazine. We will be posting this on our blog when published
Also launched last month a customer loyalty discount and a two monthly prize draw. The first winner will be announced next week in this blog and we are looking foreward to announcing many more special offers.
Rare vintage brooch by Miracle - Welsh dragon
Vintage craft book - spray and stitch soft furnishings